Current Zealand Tourism Launches New Hub Marketing

Current Zealand Tourism Launches New Hub Marketing

A new marketing hub has been introduced by Tourism New Zealand that offers professionally built and personalized marketing tools to help travel advisers sell the destination.

For New Zealand, now is a perfect time to highlight its tourism offerings.

“According to our own audience insights, 60 percent of North American travelers already interested in vacationing in New Zealand want to take a trip within six months of the border opening,” said Michelle Rosenberg, Tourism New Zealand’s senior manager trade partnerships, North America. "Nearly 90 percent say they want to come in 12 months from now."

The Hub features brand materials 100 percent Pure New Zealand. It offers specific marketing campaigns, including the current “Messages from New Zealand” initiative.

Data on thematic travel experiences such as luxury, food and wine, nature, adventure, Maori culture, great outdoors, romance and relaxation, family and multi-generational travel and self-drive/RV holidays are also available as requested by advisors.

"Through this self-service marketing hub, our valued travel partners are now equipped with tools to engage with their customers more effectively increase their marketing efforts, and eventually adapt to this pent-up demand," Rosenberg said.

Professional advisors can also enter the Tourism New Zealand advisor group on Facebook and follow Live with Kimmy as she explores the country in order to further connect with Tourism New Zealand.

Airportlist is a global provider of real-time flight information, airports and airlines data for airlines, airports and travel tech companies.

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